Elaine Kwon is the founder and CEO of Chanlogic, Global SaaS product for eCommerce channel managers. Chanlogic launched this year and is headquartered in Seattle, Washington. Learn more about Elaine Kwon and her company by reading our interview below.
Tell us a little about Chanlogic? What inspired you to start the company?
Chanlogic was partially inspired by my father’s experience as a small business owner selling online. About 10 years ago, he invented, manufactured, and tried to sell an electronic door lock on Amazon, eBay, and a few other channels. He had a passion for creating the smartest, toughest door lock to protect the home. He saw the opportunity of what ecommerce presented for small businesses like his, and tried to grow a digitally native business. Unfortunately, between the lack of defined strategies available and the misguidance from “marketing gurus,” his business dwindled, and ultimately shut it down.
I am building Chanlogic today because I wish it had existed for my father, to help him achieve his dream of bringing his product to customers online.
How is Chanlogic help changing the world?
You may have seen headlines in the media about the “Retail Apocalypse,” and how ecommerce is changing retail, often to the detriment of brands, who are shuttering and going bankrupt.
Chanlogic is building a solution to empower brands: a business-to-business SaaS platform that will empower companies to launch, manage, and grow their business on the world’s most important ecommerce channels – including Amazon, eBay, Walmart, TMall, and more. It takes the guesswork out of growing, so that you don’t have to waste time, money, or resources experimenting to figure it out.
What are some challenges you’ve faced?
Building a SaaS platform! Prior to Chanlogic, my co-founder and I founded a consulting firm that was focused on bridging the gap in ecommerce. We bootstrapped it from $0 to become profitable with a growing team within two years. The good news is that we have industry expertise, credibility, and a great network excited about what we’re building at Chanlogic. However, the challenge now is that we have to learn how to build a software company and the unique learning curve that comes with it.
What’s been your biggest win so far?
Our amazing team, our proprietary strategies and algorithms, and the excited anticipation by potential customers.
How do you define success?
I’d measure success in 3 ways:
How much of a positive impact we make on our customersOur ability to influence and shape the future of the ecommerce industryAnd for me personally, success is measured by how much I’m able to give back – specifically to fellow women.