Watch the replay of an intimate fireside chat with Aditi Shekar, Founder and CEO of Zeta, a digital-first financial institution focused on helping families thrive. Aditi shares her insights for building Zeta, her fundraising journey and advice for early stage founders on using their voice and getting their story right for media.
This virtual fireside was part of the programming offered on G&W April Founder Day, brought to you by our partners at Walker Sands.
About the speaker:
Aditi has been obsessing about personal finance ever since she got her first paycheck. After spending years working alongside young colleagues, she was surprised at the lack of financial support they had. At the same time, she was frustrated by her own experience in trying to combine finances with her significant other. To solve both these problems, Aditi launched Zeta. She brings a wealth of product and operations expertise with her, as well as experience working in early-stage startups (seed, series B-D).
Before Zeta, Aditi’s work in education-technology has helped citizens build stronger and more relevant job skills to solve the global talent deficit. Aditi has been at the ground floor of two venture-backed startups (General Assembly, Guild Education) and served as Executive Director in the world’s leading social entrepreneurship organization (Ashoka). She’s also a family finance expert at publications like Refinery29, Business Insider & Real Simple.
Zeta is a digital-first financial institution focused on helping families thrive. Our flagship product is Zeta Joint Accounts, a modern-day joint account that helps people bank together effortlessly. Zeta also offers a free budgeting experience for couples called Zeta Money Manager.